music label start fanbase

Alantic Records starts a fanbase online so that the fans could connect to their favourite artists when they use their computer. So this is similar to youtube or those other video sites where you could watch the music videos. The difference is that watching from the label's fanbase is official. It is something like an official fan site I guess. How would it be taking off would be early to say but it might work if they have enough artists to do it. Not for me. My favourite artist isn't from this label so it isn't for me.