Apple have announced the new iPhone 5s and iPhone 5c. The 5c is supposed to be a cheaper version but the final price just doesn't seem cheap. It is just a difference of 100+ dollars. For someone willing to buy a 5c, they would add a bit more for the better 5s. They will probably still people buying the 5c, which is actually the 5 with a few minor upgrades. The 5c is more on colourful casing.