world cup that is making news before the ball start rolling

World cup fever is here but this time it got so hot it burns everyone! So what the heat about? It is about money as usual. It seems that FIFA is asking for the price that no one willing to pay and have been in discussion like forever and ever and time is running out. When it does announced that a deal was done, it just isn't appealing to majority. All boils down to the price. Most find the package costly. They blame one of the telco for spoiling the market during the EPL bidding. Some people analyze that FIFA think people will bite the same way as EPL. So now do the telcos involved think they should have accept the package offered? It remains to be seen as people might not take the package offered and will go for other alternatives or even forget about world cup. Now it seems money talks but one needs to know which direction the money is talking to.