If you read mypaper today, they have the news article, 91.3 revamp. So how many re-vamps are they going to do every few years? Now I know if you are reading this, you probably am listening to mediacorp radios. No I don't quite like them ever since they evolved from the 90s. 91.3 formerly a full brand under NTUC. They played pure techno music which most other english stations avoided. They were unique then. Released 2 music compliation that even top the sales chart locally. Then Mediaworks happened and they became WKRZ. Now they started going downhill. The first revamp and rebrand. They lost a lot of listeners because they played less techno music. Next they did another revamp, during which techno music only play at night 8pm to 12am. The last straw when WKRZ got revamped yet again into RADIO 91.3. They bumped all traces of techno from air. Dumped long time station techno DJs Jensen, Jason, Rico. They lost all the techno listeners. Sure they got in some legends from the radio scene. Joe, Petrina, Hubert, Denise. Together with their current DJs Marilyn, Suzanne, Jane. A fresh relaunch with a brand new name. While it was good to hear from some familar voices, the music selection are not great. The plays the same kind of music played on those other stations. And also their reception signal was bad. Later another revamp, calling themselves the "NEW" 91.3. Stupid. Whoever is the management. Why is it even new? Because departure of some DJs and entry of others? Sure but radio is about music. No changes to the music. Now they even started to fires DJs because management don't like what they do on the show. And no they didn't do any shock jocks stuffs. They just got fired. Joe Augustin got fired after Patrina resigned. So this is the way they show their DJs. It doesn't seems respectful to a senior DJ around. And Jamie Meldrum, the DJ and programming director claims some lame reason when termination letter handed over, fired mean fired. He is a nobody here, while considered someone great elsewhere, I never like him when he talks on air. Makes DJ Digby Taylor sweeter then him. So by firing Joe, they chased away many loyal listeners. It surely won't bring up the station to beat the rest. It will remain at #7 or dropped further. If it is a revamp, remove the current management. This station has nothing unique, weak signals and music that doesn't fits my taste. I am listening to 1003. Maybe to power98.
Full story here: http://www.keepandshare.com/doc/view.php?id=614676&da=y
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